Maruti Suzuki taking newer segments in style. New segments like premium hatchback and sub-4m crossover has proven to be fruitful to the home grown carmaker. The Maruti Baleno and Vitara Brezza outsold there respective competitors to claim the segment leadership. The S-Cross with massive price reduction boosted its sales even more.The recent successes come as a huge confidence booster for the company which has been associated with its econoboxes rather than premium offerings.
The Vitara Brezza managed to register impressive monthly sales of 7,832 units in April as against its nearest competitor’s sales figure of 3,779 units. The Vitara Brezza has recorded unserved bookings of around 50,000 units. Maruti Suzuki is currently working on increasing the production lines at its Manesar and Gurgaon plants to increase the output of the Vitara Brezza.
