Popular Vehicles & Services Limited, one of the largest dealerships for Maruti Suzuki India Limited in terms of sales volume in India, belongs to the Kuttukaran Group. Having started the business in 1939, the founder, the late K. P. Paul, pioneered many initiatives in the automotive industry and grew the company rapidly. Popular Vehicles & Services Limited became Maruti's first dealer in Kerala, starting its operations in 1984 in Thiruvananthapuram.